Most publishers license their analytics tools from a third party. DN Media Group decided to build their own, and gave themselves four months to do it. With Cefalo's developers and Claude as an engineering partner, they delivered a first-party tracking platform that cut latency from one hour to less than a second – and has already lifted click-through rates by 27%.

A news publisher lives by knowing what its readers are doing right now. An hour's delay in the data makes the insight lose its relevance.

Almost everything DN Media Group knew about reader behaviour came from a licensed third-party platform that delivered one-hour-old data at best, and priced to match someone else's margins. Third-party scripts were increasingly blocked by browsers and ad blockers, making personalization, modelling and recommendations unnecessarily difficult. DN Media Group wanted full control of their own data, and ideally to save money on licence costs in the process.

With the new in-house solution, DN Media Group can now see consent respected, and all their data stored within Europe. The new platform is owned and operated by DN Media Group and staffed by the Cefalo-team, in close collaboration with DN's product, editorial and infrastructure teams.

– Craftspeople spend on average around 40 percent of their time on work that does not generate revenue. We think that’s completely unnecessary, says Harald Løberg at Flip.

Flip operates in the renovation industry, but is first and foremost a tech company. In the autumn of 2025, the company made a clear technological leap with vibe coding and AI, supported by dedicated senior developers from Cefalo. The result is significantly higher development speed – without losing control of architecture and quality.

First and foremost a tech company Flip was founded by Harald Løberg and Håkon Kavli in 2021, after testing several business ideas in parallel. One idea quickly stood out: Surface-level redecorating in private homes. The industry is large and fragmented, with low levels of digitalization and considerable friction for both customers and contractors.

– We saw an industry characterized by low trust and a lot of negativity. It was clear that there were unresolved problems — for both customers and contractors, says Håkon Kavli, CEO of Flip.

Most publishers license their analytics tools from a third party. DN Media Group decided to build their own, and gave themselves four months to do it. With Cefalo's developers and Claude as an engineering partner, they delivered a first-party tracking platform that cut latency from one hour to less than a second – and has already lifted click-through rates by 27%.

A news publisher lives by knowing what its readers are doing right now. An hour's delay in the data makes the insight lose its relevance.

Almost everything DN Media Group knew about reader behaviour came from a licensed third-party platform that delivered one-hour-old data at best, and priced to match someone else's margins. Third-party scripts were increasingly blocked by browsers and ad blockers, making personalization, modelling and recommendations unnecessarily difficult. DN Media Group wanted full control of their own data, and ideally to save money on licence costs in the process.

With the new in-house solution, DN Media Group can now see consent respected, and all their data stored within Europe. The new platform is owned and operated by DN Media Group and staffed by the Cefalo-team, in close collaboration with DN's product, editorial and infrastructure teams.

– Results like this paints a picture of a workplace with a strong culture – something we work purposefully toward every single day, says CEO of Cefalo, Petter Gustafson.

In January 2026, Great Place to Work conducted its recognized survey among the employees of our subsidiary in Dhaka, Cefalo Bangladesh. The results confirm what last year's certification also showed: Cefalo is a workplace characterized by high trust, pride, and a strong team spirit. This is something one of our lead software engineers, Supankar Banik, also highlights. He has been with the company since 2011.

\n Read Supankar Banik's full story here.

Most publishers license their analytics tools from a third party. DN Media Group decided to build their own, and gave themselves four months to do it. With Cefalo's developers and Claude as an engineering partner, they delivered a first-party tracking platform that cut latency from one hour to less than a second – and has already lifted click-through rates by 27%.

A news publisher lives by knowing what its readers are doing right now. An hour's delay in the data makes the insight lose its relevance.

Almost everything DN Media Group knew about reader behaviour came from a licensed third-party platform that delivered one-hour-old data at best, and priced to match someone else's margins. Third-party scripts were increasingly blocked by browsers and ad blockers, making personalization, modelling and recommendations unnecessarily difficult. DN Media Group wanted full control of their own data, and ideally to save money on licence costs in the process.

With the new in-house solution, DN Media Group can now see consent respected, and all their data stored within Europe. The new platform is owned and operated by DN Media Group and staffed by the Cefalo-team, in close collaboration with DN's product, editorial and infrastructure teams.

– Results like this paints a picture of a workplace with a strong culture – something we work purposefully toward every single day, says CEO of Cefalo, Petter Gustafson.

In January 2026, Great Place to Work conducted its recognized survey among the employees of our subsidiary in Dhaka, Cefalo Bangladesh. The results confirm what last year's certification also showed: Cefalo is a workplace characterized by high trust, pride, and a strong team spirit. This is something one of our lead software engineers, Supankar Banik, also highlights. He has been with the company since 2011.

\n Read Supankar Banik's full story here.

So says Partha Guha Roy, Customer Solutions Architect at Cefalo. He plays a central role in the collaboration with the Norwegian news agency NTB, and has been with us since 2012.

Partha’s story is not just about technology and architecture. It is also about trust, relationships, and long-term development, both professionally and personally.

From familiar colleagues to a familiar client – Several of the people who started Cefalo were former colleagues of mine, so joining felt natural. I knew what kind of people they were. Back then, it was all about relationships, and it still is. That is how Partha describes his decision to join Cefalo. More than a decade later, he is still motivated and clear on why.

– Results like this paints a picture of a workplace with a strong culture – something we work purposefully toward every single day, says CEO of Cefalo, Petter Gustafson.

In January 2026, Great Place to Work conducted its recognized survey among the employees of our subsidiary in Dhaka, Cefalo Bangladesh. The results confirm what last year's certification also showed: Cefalo is a workplace characterized by high trust, pride, and a strong team spirit. This is something one of our lead software engineers, Supankar Banik, also highlights. He has been with the company since 2011.

\n Read Supankar Banik's full story here.